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      <image:title>about - Nice to meet you</image:title>
      <image:caption>I’m Laura, a writer and editor with years of experience working with marketing, product, and editorial teams — always focusing on copy that’s timely, anchored with facts, and true to your brand’s voice.</image:caption>
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      <image:title>about - nice to meet you</image:title>
      <image:caption>I'm Laura, a senior content strategist and writer with nearly a decade of experience helping B2B brands build content programs. I write content campaigns a clear editorial point of view. I also build content systems — style guides, editorial processes, content briefs, and AI-assisted workflows — that make a content program repeatable and consistent. I've worked with B2B and B2G SaaS brands, B2C businesses, and editorial teams. The through line is always the same — content that's written for how people read, structured so it’s findable in AI searches, and has information that decision-makers care about. These days I'm especially focused on AI search visibility, helping brands produce valuable, interesting content that shows up in traditional search and in AI-generated answers. If you're building a content program, revamping what you already have, or trying to get found in a search landscape that looks very different than it did a few years ago, let's talk.</image:caption>
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    <loc>https://www.laurabauercreative.com/home-bauercreative</loc>
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