Bauer Creative | Original content for AI search visibility

That’s me 👋🏻

hello, I’m laura, a senior content strategist and writer!

I build editorial systems and enforce quality standards — defining voice, creating processes, developing campaign playbooks, and experimenting with AI-assisted workflows. And I write content that people want to read: long-form content that builds authority, sales enablement assets, ghostwritten executive content, and SEO and AI-optimized pieces that robots can find.

How I show up: Casual demeanor, but serious work.

content services

content for campaigns

Your content should work holistically, from long-form researched reports to LinkedIn posts to email and ad copy. My special sauce is unique, thoughtful, and intertwined content pieces — built for marketing campaigns that inform and perform.

additional content services

If you have a content need that doesn't fit neatly into the categories above, please get in touch — I'm happy to tell you whether it's a good fit.

content systems

Need a shared voice and repeatable processes that keep quality high? I’ve created style guides, editorial frameworks, content briefs, AI workflows, and publishing processes — the infrastructure that makes a content program consistent and scalable.

SEO and AEO

Whether you call it answer engine optimization or something else, show up more in traditional and AI search. I work with data, SME quotes, and customer insights to create updated and new E-E-A-T content that’s structured to surface in search engines and LLM answers.

unsloppy copy

AI content is formulaic and kind of boring. Add a human touch with fresh quotes, authenticity, and voice — and remove predictable AI structure, hyperbolic language, buzzwords, and robotic tone.