Bauer Creative | Original content for AI search visibility

crafting words in thoughtful ways for the digital space

That’s me, Laura 👋🏻

hello, from a senior content strategist and writer

I create content for B2B and B2C brands that's written for how people read and how robots find things — long-form content that builds authority, sales enablement assets, ghostwritten executive content, and SEO and AI-optimized pieces that get found.

And the foundational work that makes a content program run, like style guides, content repurposing, and AI content workflows that scale? I do that too.

content services

long-form content

White papers, guides, trend reports, case studies, ghostwriting, and blog posts that earn trust with a skeptical audience, help SEO, and give your sales team something worth sending.

This is research-forward work, including SME interviews and data, written with a clear editorial point of view.

additional content services

I also write email copy, landing pages, and I take on editing projects. If you have a content need that doesn't fit neatly into the four categories above, get in touch — I'm happy to tell you whether it's a good fit.

content systems

Style guides, editorial frameworks, content briefs, AI workflows, and publishing processes — the infrastructure that makes a content program consistent and scalable.

Get a shared voice and a repeatable processes that keep quality high even when the team grows or the workload spikes.

AEO and AI search

Whether you call it answer engine optimization or something else, show up more in AI search.

Understand if AI is finding and selecting your existing content and get content (re)structured to surface in LLM answers.

unsloppy copy

AI content is formulaic and kind of boring. Add a human touch with fresh quotes, authenticity, and voice — and remove predictable AI structure, hyperbolic language, buzzwords, and robotic tone.